商務(wù)英語寫作第一章

單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,商務(wù)英語寫作,_,Chapter one,An overview of business writing,課程簡介,本課程是國際商務(wù)從業(yè)人員必備的,核心業(yè)務(wù)課程之一。通過介紹公司商務(wù)活動中各種英文業(yè)務(wù)函件的寫作格式和內(nèi)容，使學(xué)生在相對真實的商務(wù)環(huán)境中提高英語水平。熟練掌握商務(wù)活動中常用的基本術(shù)語及表達技能，培養(yǎng)和提高業(yè)務(wù)工作能力.,課程內(nèi)容,本課程主要學(xué)習(xí)信例，尤其是學(xué)習(xí)商務(wù)運作環(huán)節(jié)中有代表性的信例。為了適應(yīng)國際寫作趨勢的變化及滿足商務(wù)環(huán)境的需要，將教授包括備忘錄、銷售信、邀請信、投訴、理賠、申請信、報告、英文簡歷、合同等在內(nèi)的多種形式的信函寫作。,學(xué)習(xí)方法,商務(wù)英語寫作是一門實踐操作性很強的課程。也就是說，要達到正確擬寫商務(wù)信函及各種商務(wù)公函的目的，僅有理論是遠遠不夠的。還必須通過理論聯(lián)系實際的方法，大量練習(xí)書寫商務(wù)活動中各種有代表性的信函，才能深入體會何為七個“,CS”,寫作的基礎(chǔ)理論知識。更重要的是通過學(xué)習(xí)信例，熟悉各類信函中所包括的詞匯、短語、句型以及習(xí)慣表達方式等等，以求達到掌握并熟練使用的目的。,溝通無處不在,Plan Products,Hire,Training,Motive,Coordinate,Persuade,Bill,Build,Goodwill,溝通的形式,Verbal Communication,1.face to face,2.Phone conversations,3.Informal meetings,4.Email messages,5.Letters,6.Memos,7.Reports,溝通的形式,Nonverbal communication,1.Pictures,2.Logo,3.The size of office,4.Facial expressions,5.Eye contact,6.Gestures,7.Body language,溝通的七個要素,Source,Audience,Goal,Context,Message,Media,Feedback,小案例：入鄉(xiāng)隨俗,美國統(tǒng)一聯(lián)合有限公司，認(rèn)為時機已經(jīng)成熟，該把它在國內(nèi)銷售給兩代人的精美產(chǎn)品推廣到全世界了。它派副總裁哈里到歐洲去開拓市場。哈里的第一站是倫敦，他和銀行家做了簡短會談,通過電話。他同樣輕松地與巴黎人打交道：在銀色之旅賓館訂了午餐，他這樣招呼他的客人，某工業(yè)工程公司的總裁：“雅克，叫我哈里好了?！?在德國，哈里先生像一個發(fā)電站。他快速的做了一個長篇的、像藝術(shù)作品一樣的營銷講話，并輔以圖表和視聽材料，以顯示來自佐治亞的他知道如何做生意。,小案例：入鄉(xiāng)隨俗,在去米蘭的飛機上，他與鄰座的日本商人開始交談。他把名片扔在對方的托盤上，當(dāng)他們告別時，他與對方熱情握手并抓住了對方的右臂。后來，在他與一位意大利包裝設(shè)計公司的所有與會者見面的時候，哈里先生穿著他舒適的條形燈心絨運動外衣、卡其布褲子和帆布鞋。人人都知道意大利人是逗趣和放松的人，不是嗎？,錯了，六個月過去了，統(tǒng)一聯(lián)合公司除了收到一堆帳單以外，在這次旅行中未獲任何成果。在歐洲，沒有人對哈里著迷。,小案例：入鄉(xiāng)隨俗,英國：通常不用電話做生意。商業(yè)招待往往在午餐時進行，而不是在晚餐時。,法國：法國人對陌生人非常正規(guī)，不喜歡太快的親近，不愿意被陌生人直呼其名。,德國：他們不喜歡夸張和賣弄。喜歡和內(nèi)斂沉穩(wěn)的商人做生意。,日本：日本屬于“無碰觸文化”，隨意的碰觸會被認(rèn)為是失禮和狂妄自大。,意大利：對時裝非常敏感。他們穿著漂亮并崇尚創(chuàng)造，對別人俗麗或不得體的服裝感到吃驚。,A great deal of business is transacted in writing.,Effective business writers can use their skill to help increase their companys sales and profits.,Proficiency in writing gives the person in business a personal advantage.,1.,Why the ability to write is a business asset?,2.,Writing Principles of business Letters,Five-steps,Preparing,Objective,Reader,Scope,Formatting,Layout of the document,3)Organizing,Gathering information,sorting details,and,making outlines.,2.,Writing Principles of business Letters,Five-steps,4),Drafting,Start where you feel the most comfortable.,Dont worry about possible mistakes,Focus on the ideas you want to present.,5)Revising,Check on the overall tone and format.,Ask for advice from colleagues.,Directions:Revising Box,Does my writing include every element of a business letter?,Am I clear about my writing purpose?,Have I made effective use of layout and white space in the letter?,Have I sorted out the facts appropriately?,Have I organized the contend logically?,Have I written it concisely and politely?,Have I checked everything including grammar,punctuation and spelling?,2.,Writing Principles of business Letters,7“C”,Courtesy,禮貌,Treating people with respect and friendly human,concern.,2),Consideration,體諒,Consider the readers desires,problems,circumstances,emotions and reactions.,2.,Writing Principles of business Letters,3),Correctness,正確,Choosing the correct level of language and using,accurate information and data.,Conciseness,簡潔,To write in the fewest possible words without,sacrificing completeness and courtesy.,2.,Writing Principles of business Letters,5),Clarity,清楚,Short familiar words and simple short sentences,are better for this purpose.,Concreteness,具體,Give vivid,specific and definite information.,7)Completeness,完整,Include all the necessary information and data,in the message to help senders get receivers,response.,Three ways to achieve 7 Cs,You Attitude,Positive Tone,Avoiding Old Language of Business,3.You Attitude,Put the audience first:“Its all about them.”,Focus on what they receive or can do,Stress what they want to know,X,I have negotiated an agreement with Apex Rent a-car that gives you a discount on rental cars.,As a,Sunstrand,employee,you can now get a 20%discount when you rent a car from Apex.,Be careful with the use of“feeling”words.,Omit your feelings in most business situations,Omit audiences feelings or reaction,X,We are happy to extend you a credit line of$5,000.,You can now charge up to$5,000 on your Visa card.,3.You Attitude,Use“you”more often than“I”in positive situations.,avoid“you”in negative situations.,In negative situations,use,Passive verbs,Impersonal expressions,3.You Attitude,3.You Attitude,X You made no allowance for inflation in your estimate.,No allowance for inflation has been made in this estimate.(passive),This estimate makes no allowance for inflation.(impersonal),Use words as positively as possible,X Never fail to back up your disks.,Always back up your disks.,X,Your balance of$800 is delinquent.,Your balance of$800 is past due.,4.Positive Tone,Look at situations with an optimistic outlook,X We will not allow you to charge more than$1,500 on your VISA account.,You can charge$1,500 on your new VISA card.,4.Positive Tone,X Awaiting the favor of your early response.,I look forward to hearing from you soon.,X Please be good enough to advise us.,Please tell us.,X We beg to inform you.,I an writing to inform you.,5.Avoiding Old Language of Business,6.Ex