零售業(yè)基本概念課件

《零售業(yè)基本概念課件》由會員分享，可在線閱讀，更多相關(guān)《零售業(yè)基本概念課件（39頁珍藏版）》請在裝配圖網(wǎng)上搜索。

1、Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,*,*,Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,*,*,Body Tex

2、t-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,S

3、econd Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,Second Level-18 p

4、t.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third L

5、evel-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Normal,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,Body Text-20 pt.Normal,Second Level-18 pt.Normal,Third Level-16 pt.Norma

6、l,Fourth Level-16 pt.Normal,Fifth Level-14pt.Normal,Title-24pt.Normal,*,零售業(yè)基本概念,國際零售業(yè)發(fā)展趨勢,中國零售市場狀況,零售業(yè)態(tài)及各自特點,2024/11/17,1,零售業(yè)基本概念國際零售業(yè)發(fā)展趨勢2023/10/41,國際零售業(yè)發(fā)展趨勢,2024/11/17,2,國際零售業(yè)發(fā)展趨勢2023/10/42,國際零售業(yè)發(fā)展趨勢,美國超市占零售總店數(shù)的比例變動,21%,21%,24%,25%,0,50,000,100,000,150,000,1988,1989,1998,1999,0%,10%,20%,30%,All St

7、ore,Supermakret%,趨勢：超市比重增加,2024/11/17,3,國際零售業(yè)發(fā)展趨勢美國超市占零售總店數(shù)的比例變動21%21%,國際零售業(yè)發(fā)展趨勢,美國連鎖超市與獨立超市的數(shù)量變動,10,000,20,000,1988,1989,1998,1999,Chain Supermarkets,Independent Supermarkets,趨勢：壟斷性增加,2024/11/17,4,國際零售業(yè)發(fā)展趨勢美國連鎖超市與獨立超市的數(shù)量變動10,00,國際零售業(yè)發(fā)展趨勢,美國零售業(yè)態(tài)店鋪數(shù)量及銷售額占比,16%,9%,29%,45%,1%,62%,16%,12%,6%,5%,0%,20%,4

8、0%,60%,80%,Chain,Supermarkets,Independent,Supermarkets,Other Store,Convenience,Stores,Wholesale Club,Stores,Store Num%,Sales%,趨勢：連鎖超市占有絕對市場份額,2024/11/17,5,國際零售業(yè)發(fā)展趨勢美國零售業(yè)態(tài)店鋪數(shù)量及銷售額占比16%9%,國際零售業(yè)發(fā)展趨勢,美國超市平均單店營業(yè)面積-平方英尺,31,000,35,100,38,600,39,260,40,483,30,000,35,000,40,000,45,000,1990,1994,1996,1997,199

9、8,趨勢：超市規(guī)模逐漸增大,2024/11/17,6,國際零售業(yè)發(fā)展趨勢美國超市平均單店營業(yè)面積-平方英尺31,國際零售業(yè)發(fā)展趨勢,美國超市平均每周銷售額,174,800,193,035,212,382,284,700,333,411,0,200,000,400,000,1990,1994,1996,1997,1998,趨勢：單店效益逐年增長,2024/11/17,7,國際零售業(yè)發(fā)展趨勢美國超市平均每周銷售額174,800193,國際零售業(yè)發(fā)展趨勢,亞太國家傳統(tǒng)雜貨店店鋪數(shù)量的變動,13,8,-1,-2,-3,-5,-5,-9,Philippines,China,Korea,Taiwan,Si

10、ngapore,Indonesia,Hong Kong,Japan,98,vs 97%Change,趨勢：傳統(tǒng)雜貨店逐漸萎縮，失去市場,2024/11/17,8,國際零售業(yè)發(fā)展趨勢亞太國家傳統(tǒng)雜貨店店鋪數(shù)量的變動138-1,國際零售業(yè)發(fā)展趨勢,亞太國家超市店鋪數(shù)量的變動,21,18,13,6,5,3,1,-2,-4,-5,-7,Thailand,China,Philippines,Korea,Malaysia,Japan,Singapore,Australia,Indonesia,Hong Kong,Taiwan,98,vs 97%Change,趨勢：超市數(shù)量的大幅增長,2024/11/17,

11、9,國際零售業(yè)發(fā)展趨勢亞太國家超市店鋪數(shù)量的變動21181365,國際零售業(yè)發(fā)展趨勢,亞太國家超市總體市場份額,70,69,62,53,49,38,37,28,15,HK,Singapore,Korea,Malaysia,Phil.,Taiwan,Thailand,China,Indonesia,98,Sale Share,趨勢：超市已成為主導(dǎo)市場業(yè)態(tài)之一,2024/11/17,10,國際零售業(yè)發(fā)展趨勢亞太國家超市總體市場份額706962534,國際零售業(yè)發(fā)展趨勢,亞太國家連鎖零售商的壟斷性,1,3,6,7,18,20,32,32,52,59,74,79,0,10,20,30,40,50,60

12、,70,80,90,China,Indonesia,Korea,Japan,Philippines,Malaysia,Thailand,Taiwan,Singapore,New Zealand,Hong Kong,Australia,九八年前五位零售商的市場份額,2024/11/17,11,國際零售業(yè)發(fā)展趨勢亞太國家連鎖零售商的壟斷性13671820,國際零售業(yè)發(fā)展趨勢,歐洲國家連鎖零售商的壟斷性,11%,17%,20%,38%,41%,43%,45%,47%,47%,58%,63%,65%,80%,86%,95%,Italy,Greece,Spain,France,Portugal,Irel

13、and,United Kingdom,Germany,Norway,Belgium,Denmark,Austria,Sweden,Netherland,Switzerland,前三位零售商的市場份額,2024/11/17,12,國際零售業(yè)發(fā)展趨勢歐洲國家連鎖零售商的壟斷性11%17%20,國際零售業(yè)發(fā)展趨勢,網(wǎng)上零售的迅速走紅,$80,$170,$390,$970,$2,000,$3,200,$55,$145,$320,$640,$1,100,$1,800,1998,1999,2000,2001,2002,2003,US$Bil,High Estimation,Low Estimation,電

14、子商務(wù)銷售額的預(yù)測,2024/11/17,13,國際零售業(yè)發(fā)展趨勢網(wǎng)上零售的迅速走紅$80$170$390$,中國零售業(yè)發(fā)展?fàn)顩r,2024/11/17,14,中國零售業(yè)發(fā)展?fàn)顩r2023/10/414,中國零售業(yè)發(fā)展?fàn)顩r,社會消費品零售總額的增長,8,300,10,994,16,265,24,774,29,153,29,814,0,10,000,20,000,30,000,1990,1992,1994,1996,1998,1999,趨勢：增長速度放慢,2024/11/17,15,中國零售業(yè)發(fā)展?fàn)顩r社會消費品零售總額的增長8,30010,9,中國零售業(yè)發(fā)展?fàn)顩r,社會消費品零售總額的所有制分布,27

15、%,21%,19%,18%,17%,16%,0%,1%,1%,1%,30%,35%,37%,37%,23%,30%,21%,18%,1%,32%,0%,20%,40%,1995,1996,1997,1998,1999,State Owned,Collective,JV,Private,趨勢：國有企業(yè)下跌嚴(yán)重、個體企業(yè)增長迅猛,2024/11/17,16,中國零售業(yè)發(fā)展?fàn)顩r社會消費品零售總額的所有制分布27%21%,中國零售發(fā)展?fàn)顩r,京滬穗零售業(yè)態(tài)人均年銷售額變動,21,730,27,012,18,501,21,498,4,230,8,807,6,976,23,324,16,485,27,933

16、,28,677,9,313,0,10,000,20,000,30,000,1996,1997,1998,1999,Supermarket,Dept,Grocery,趨勢：超市人均效率超過百貨公司,2024/11/17,17,中國零售發(fā)展?fàn)顩r京滬穗零售業(yè)態(tài)人均年銷售額變動21,7302,2611,2838,2534,4157,1996,1997,1998,1999,中國零售發(fā)展?fàn)顩r,京滬穗零售店鋪數(shù)量變動,158,300,54,368,1996,1997,1998,1999,趨勢：超市、便利店發(fā)展迅猛,Supermarket,CVS,2024/11/17,18,261128382534415719961997199819,中國零售業(yè)發(fā)展?fàn)顩r,京滬穗零售業(yè)態(tài)店鋪數(shù)量及銷售額占比,5%,0%,1%,94%,38%,3%,24%,35%,0%,20%,40%,60%,80%,Supermarket,CVS,Dept,Grocery,Store Num%,Sales%,趨勢：超市銷售效率較高,2024/11/17,19,中國零售業(yè)發(fā)展?fàn)顩r京滬穗零售業(yè)態(tài)店鋪數(shù)量及銷售額占比5%0%,皮肌炎是一種引