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1、單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,*,單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,*,?商務英語實訓教程?下冊,教師參考 Unit 12,教師用書,Unit12Intellectual Property Right,Pre-reading questions,Mr.Feng Xiaogang is a famous film director.He advocates copyright be strictly protected and severe punishment be imposed
2、on those who commit piracy.What do you think about his opinion?,I do agree with Mr.Fengs opinion.Copyright protection is very important.Take movie making for example.Nowadays it usually takes a large sum of money to produce a fine film.It is through the sale of screening rights and other derivative
3、products of the film that the investors retrieve their invested money and gain profits.Thus,more capital can be put into film making industry.The infringement of copyright may incur financial losses of movie investors,which will probably drive them all out of the industry.As a result,excellent films
4、 may be increasingly rarer,which is not what people want to see.,【文本翻譯】,知識產權,知識產權即權利人對其所創(chuàng)作的智力勞動成果所享有的專有權利。在一定的時期內，知識產權受到法律的保護，其擁有者對相關的創(chuàng)造物享有唯一的處置權。知識產權主要分為三類：,版權。它包括文藝作品書籍、著作、音樂作品的作者所享有的知識產權，表演者歌手、演員所享有的知識產權，以及作品發(fā)行者電影、唱片的制作者所享有的知識產權。,商標。商標是生產者用以明顯區(qū)別自己的產品與其它產品的標志，它可以是符號、標志或文字。不同的產品可以使用相同的商標，也可以使用不同的商標
5、。注冊商標的擁有者對商標享有獨家使用權。,專利權。它是新型工業(yè)產品比方新技術、新工藝和新設計創(chuàng)造者享有的知識產權。它的擁有者可以是個人，也可以是雇用這些個人的企業(yè)。,通過多種方式保護知識產權是十分重要的。對智力成果的創(chuàng)造者來說，專有權利是對自己藝術創(chuàng)作的回報版權。知識產權能讓商標所有者享受這一特定標識所帶來的良好聲譽。而專利權的存在那么鼓勵人們研發(fā)新的產品和工藝。如果對知識產權使用得當，智力財產的創(chuàng)造者和整個社會都會受益；反之，那么兩者的利益都會受以損害。設想一下如果知識產權沒有得到正確的使用會給社會,帶來的潛在后果吧：人們不再積極地從事研究開發(fā)工作，經濟增長會因此減緩；因為對未來收益的不確定
6、性的增加，研發(fā)治療致命疾病藥物的工作會止步不前；對于藥品商標的濫用會使病人受到嚴重創(chuàng)傷，甚至導致病人死亡；有組織的制假活動使得集團犯罪的問題更加嚴重。,New Words,詞匯教學重點：,individual,individjul,例句,1,：,After all,individual strength is limited.,個人的力量畢竟是有限的,。,例句,2,：,The purpose of the law is to protect the right of the individual.,該法律目的是為了保護個人權利。,2.afford,f:d,例句,1,：,She cannot a
7、fford the expense.,她花不起這筆錢,。,例句,2,：,The rooftop terrace affords beautiful views.,從屋頂上可以看到美麗的景色。,3.exclusive iksklu:siv,例句1：You have seriously damaged our exclusive patent rights.你方嚴重地損害了我方獨家經營的權利。,例句2：As a rule,we only deal with exclusive distributor.一般而言，我們只與獨家經營者打交道。,4.dissemination di:seminein,例句
8、1：The government encourages use of the Internet for the dissemination of government information.政府鼓勵各部門利用互聯(lián)網發(fā)布政府消息。,例句2：The authorities issued an order to punish those who had been responsible for the dissemination of the rumor.當局下令懲辦散播謠言的人。,5.indicia indii,例句,1,：,The detective found an indicia that
9、 may lead to the disclosure of the case.,偵探發(fā)現(xiàn)了一處有助于破案的清晰痕跡。,例句,2,：,He has a good collection of envelopes and postcards with indicia of different places.,他收集了很多蓋有各地郵戳的信封和明信片。,6.register redist,例句,1,：,My daughter will register as a pupil very soon.,我女兒很快就要上學了。,例句,2,：,Tourist is required to register wi
10、th the local police.,游客們需要去當?shù)鼐炀值怯洝?7.consist knsist,例句,1,：,This country consists of hundreds of small islands.,這個國家由成百上千個小島組成。,例句,2,：,How many departments does this corporation consist of?,這個公司由多少個部門組成？,8.variety vraiti,例句,1,：,There are different varieties of plants in the garden.,花園里有各種各樣的植物。,例句,2
11、,：,A good variety of seafood is offered on this menu.,菜單上有很多種海鮮可供選擇。,9.goodwill gudwil,例句,1,：,The government released him as a gesture of goodwill.,政府釋放了他以示友好。例句,2.His heart is full of goodwill to all other people.,他心里對所有人都充滿著善意。,10.ensure inu,例句,1,：,No one can ensure you from failure.,沒有人能保證你不會失敗。,
12、例句,2,：,The price is low enough to ensure a quick sale.,以低定價保證快速出售。,11.accrue kru:,例句1：Many benefits accrue to society from free medical services.免費醫(yī)療使社會深受其益。,例句2：Money deposited in banks will accrue to us with interest.錢存在銀行，利息自生。,12.counterfeit kantfit,例句1：They suspected that most of the counterfei
13、t notes had been passed of on shopkeepers.他們疑心店主們被騙接受了大局部的假鈔。,例句2：my signature is extremely hard to counterfeit.我的簽名是極難仿冒的。,13.exacerbate igzsbeit,例句,1,：,The drugs they gave her only exacerbated the pain.,他們給她吃的藥只是加重了她的痛楚。,例句,2,：,The coming decline of oil could lead to a worldwide depression and exa
14、cerbate existing tensions among oil importers.,石油產量減少將會造成全球經濟蕭條，并使石油進口國間的緊張局勢更形嚴重。,14.pharmaceutical.f:msju:tikl,例句,1,：,He traveled in the north of the country for a pharmaceutical company.,他在該國北部旅行推銷一家制藥公司的產品。,例句,2,：,She has donated money to establish a pharmaceutical laboratory.,她捐款成立了一個藥劑實驗室。,Phr
15、ases,as,well as,例句,1,：,Business makes a man as well as tries him.,事業(yè)造就人，也考驗人。,例句,2,：,Gestures can convey meaning as well as words.,手勢和言語一樣能表達意義。,2.,be,entitled to,例句,1,：,If you fail three times,you will be not entitled to try anymore.,如果你失敗三次，你便無權再嘗試了,。,例句,2,：,A avoidable contract is one that a part
16、y will be entitled to rescind.,在可撤銷合同中，合同一方有權廢止合同。,3.as far as be concerned,例句,1,：,Which seems better,as far as you are concerned?,對你來說哪一個更好？,例句,2,：,As far as I am concerned the matter is closed.,對我來說，事情已了結。,4.be associated with,例句,1,：,Your professional career is closely associated with the fate of the corporation.,你的職業(yè)生涯與公司的命運緊緊聯(lián)系在一起。,例句,2,：,The doctor was associated in the childs mind with injections and pains.,在孩子的腦子里，醫(yī)生總是使他聯(lián)想到打針與疼痛。,5.at large,例句,1,：,Health standards have risen in society at
商務英語實訓教程下冊 Unit 12Intellectual Property Right教師參考
