商務(wù)英語實(shí)訓(xùn)教程下冊(cè) Unit 12Intellectual Property Right教師參考

單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級(jí),第三級(jí),第四級(jí),第五級(jí),*,*,單擊此處編輯母版標(biāo)題樣式,單擊此處編輯母版文本樣式,第二級(jí),第三級(jí),第四級(jí),第五級(jí),*,*,?商務(wù)英語實(shí)訓(xùn)教程?下冊(cè),教師參考 Unit 12,教師用書,Unit12Intellectual Property Right,Pre-reading questions,Mr.Feng Xiaogang is a famous film director.He advocates copyright be strictly protected and severe punishment be imposed on those who commit piracy.What do you think about his opinion?,I do agree with Mr.Fengs opinion.Copyright protection is very important.Take movie making for example.Nowadays it usually takes a large sum of money to produce a fine film.It is through the sale of screening rights and other derivative products of the film that the investors retrieve their invested money and gain profits.Thus,more capital can be put into film making industry.The infringement of copyright may incur financial losses of movie investors,which will probably drive them all out of the industry.As a result,excellent films may be increasingly rarer,which is not what people want to see.,【文本翻譯】,知識(shí)產(chǎn)權(quán),知識(shí)產(chǎn)權(quán)即權(quán)利人對(duì)其所創(chuàng)作的智力勞動(dòng)成果所享有的專有權(quán)利。在一定的時(shí)期內(nèi)，知識(shí)產(chǎn)權(quán)受到法律的保護(hù)，其擁有者對(duì)相關(guān)的創(chuàng)造物享有唯一的處置權(quán)。知識(shí)產(chǎn)權(quán)主要分為三類：,版權(quán)。它包括文藝作品書籍、著作、音樂作品的作者所享有的知識(shí)產(chǎn)權(quán)，表演者歌手、演員所享有的知識(shí)產(chǎn)權(quán)，以及作品發(fā)行者電影、唱片的制作者所享有的知識(shí)產(chǎn)權(quán)。,商標(biāo)。商標(biāo)是生產(chǎn)者用以明顯區(qū)別自己的產(chǎn)品與其它產(chǎn)品的標(biāo)志，它可以是符號(hào)、標(biāo)志或文字。不同的產(chǎn)品可以使用相同的商標(biāo)，也可以使用不同的商標(biāo)。注冊(cè)商標(biāo)的擁有者對(duì)商標(biāo)享有獨(dú)家使用權(quán)。,專利權(quán)。它是新型工業(yè)產(chǎn)品比方新技術(shù)、新工藝和新設(shè)計(jì)創(chuàng)造者享有的知識(shí)產(chǎn)權(quán)。它的擁有者可以是個(gè)人，也可以是雇用這些個(gè)人的企業(yè)。,通過多種方式保護(hù)知識(shí)產(chǎn)權(quán)是十分重要的。對(duì)智力成果的創(chuàng)造者來說，專有權(quán)利是對(duì)自己藝術(shù)創(chuàng)作的回報(bào)版權(quán)。知識(shí)產(chǎn)權(quán)能讓商標(biāo)所有者享受這一特定標(biāo)識(shí)所帶來的良好聲譽(yù)。而專利權(quán)的存在那么鼓勵(lì)人們研發(fā)新的產(chǎn)品和工藝。如果對(duì)知識(shí)產(chǎn)權(quán)使用得當(dāng)，智力財(cái)產(chǎn)的創(chuàng)造者和整個(gè)社會(huì)都會(huì)受益；反之，那么兩者的利益都會(huì)受以損害。設(shè)想一下如果知識(shí)產(chǎn)權(quán)沒有得到正確的使用會(huì)給社會(huì),帶來的潛在后果吧：人們不再積極地從事研究開發(fā)工作，經(jīng)濟(jì)增長(zhǎng)會(huì)因此減緩；因?yàn)閷?duì)未來收益的不確定性的增加，研發(fā)治療致命疾病藥物的工作會(huì)止步不前；對(duì)于藥品商標(biāo)的濫用會(huì)使病人受到嚴(yán)重創(chuàng)傷，甚至導(dǎo)致病人死亡；有組織的制假活動(dòng)使得集團(tuán)犯罪的問題更加嚴(yán)重。,New Words,詞匯教學(xué)重點(diǎn)：,individual,individjul,例句,1,：,After all,individual strength is limited.,個(gè)人的力量畢竟是有限的,。,例句,2,：,The purpose of the law is to protect the right of the individual.,該法律目的是為了保護(hù)個(gè)人權(quán)利。,2.afford,f:d,例句,1,：,She cannot afford the expense.,她花不起這筆錢,。,例句,2,：,The rooftop terrace affords beautiful views.,從屋頂上可以看到美麗的景色。,3.exclusive iksklu:siv,例句1：You have seriously damaged our exclusive patent rights.你方嚴(yán)重地?fù)p害了我方獨(dú)家經(jīng)營(yíng)的權(quán)利。,例句2：As a rule,we only deal with exclusive distributor.一般而言，我們只與獨(dú)家經(jīng)營(yíng)者打交道。,4.dissemination di:seminein,例句1：The government encourages use of the Internet for the dissemination of government information.政府鼓勵(lì)各部門利用互聯(lián)網(wǎng)發(fā)布政府消息。,例句2：The authorities issued an order to punish those who had been responsible for the dissemination of the rumor.當(dāng)局下令懲辦散播謠言的人。,5.indicia indii,例句,1,：,The detective found an indicia that may lead to the disclosure of the case.,偵探發(fā)現(xiàn)了一處有助于破案的清晰痕跡。,例句,2,：,He has a good collection of envelopes and postcards with indicia of different places.,他收集了很多蓋有各地郵戳的信封和明信片。,6.register redist,例句,1,：,My daughter will register as a pupil very soon.,我女兒很快就要上學(xué)了。,例句,2,：,Tourist is required to register with the local police.,游客們需要去當(dāng)?shù)鼐炀值怯洝?7.consist knsist,例句,1,：,This country consists of hundreds of small islands.,這個(gè)國(guó)家由成百上千個(gè)小島組成。,例句,2,：,How many departments does this corporation consist of?,這個(gè)公司由多少個(gè)部門組成？,8.variety vraiti,例句,1,：,There are different varieties of plants in the garden.,花園里有各種各樣的植物。,例句,2,：,A good variety of seafood is offered on this menu.,菜單上有很多種海鮮可供選擇。,9.goodwill gudwil,例句,1,：,The government released him as a gesture of goodwill.,政府釋放了他以示友好。例句,2.His heart is full of goodwill to all other people.,他心里對(duì)所有人都充滿著善意。,10.ensure inu,例句,1,：,No one can ensure you from failure.,沒有人能保證你不會(huì)失敗。,例句,2,：,The price is low enough to ensure a quick sale.,以低定價(jià)保證快速出售。,11.accrue kru:,例句1：Many benefits accrue to society from free medical services.免費(fèi)醫(yī)療使社會(huì)深受其益。,例句2：Money deposited in banks will accrue to us with interest.錢存在銀行，利息自生。,12.counterfeit kantfit,例句1：They suspected that most of the counterfeit notes had been passed of on shopkeepers.他們疑心店主們被騙接受了大局部的假鈔。,例句2：my signature is extremely hard to counterfeit.我的簽名是極難仿冒的。,13.exacerbate igzsbeit,例句,1,：,The drugs they gave her only exacerbated the pain.,他們給她吃的藥只是加重了她的痛楚。,例句,2,：,The coming decline of oil could lead to a worldwide depression and exacerbate existing tensions among oil importers.,石油產(chǎn)量減少將會(huì)造成全球經(jīng)濟(jì)蕭條，并使石油進(jìn)口國(guó)間的緊張局勢(shì)更形嚴(yán)重。,14.pharmaceutical.f:msju:tikl,例句,1,：,He traveled in the north of the country for a pharmaceutical company.,他在該國(guó)北部旅行推銷一家制藥公司的產(chǎn)品。,例句,2,：,She has donated money to establish a pharmaceutical laboratory.,她捐款成立了一個(gè)藥劑實(shí)驗(yàn)室。,Phrases,as,well as,例句,1,：,Business makes a man as well as tries him.,事業(yè)造就人，也考驗(yàn)人。,例句,2,：,Gestures can convey meaning as well as words.,手勢(shì)和言語一樣能表達(dá)意義。,2.,be,entitled to,例句,1,：,If you fail three times,you will be not entitled to try anymore.,如果你失敗三次，你便無權(quán)再嘗試了,。,例句,2,：,A avoidable contract is one that a party will be entitled to rescind.,在可撤銷合同中，合同一方有權(quán)廢止合同。,3.as far as be concerned,例句,1,：,Which seems better,as far as you are concerned?,對(duì)你來說哪一個(gè)更好？,例句,2,：,As far as I am concerned the matter is closed.,對(duì)我來說，事情已了結(jié)。,4.be associated with,例句,1,：,Your professional career is closely associated with the fate of the corporation.,你的職業(yè)生涯與公司的命運(yùn)緊緊聯(lián)系在一起。,例句,2,：,The doctor was associated in the childs mind with injections and pains.,在孩子的腦子里，醫(yī)生總是使他聯(lián)想到打針與疼痛。,5.at large,例句,1,：,Health standards have risen in society at